The Morse

  • Custom Type
  • Iconography

"Introducing The Morse: Honoring Detroit's wartime industrial heritage."

Introducing "The Morse" by Shinola: a watch model honoring the link between Morse Code and Detroit's industrial strength during the World Wars. Featuring a bespoke typeface and iconography inspired by wartime communication, its design reflects Detroit's pivotal role in WWII with color palettes and motifs echoing the city's industrial contributions.