Curva

Branding / Typography

The "Curva" Branding Project introduces a conceptual furniture brand from Brooklyn, focusing on sustainability, innovation, and practical beauty. This project showcases a branding strategy that values a lifestyle with calm aesthetics, functionality, and environmental responsibility.

The Morse

Custom Type / Iconography

The project "The Morse" features custom typeface and iconography designed for a new watch model. While it retains the original brand identity of Shinola, reflecting its heritage, it also introduces a new concept specifically for the 'Morse' model.

The New Architecture

Editorial Design

"The New Architecture" is an editorial design project inspired by Bauhaus and modern architectures that follow its principles. The project resulted in the creation of a design magazine, which features a simple and clear aesthetic that draws from Bauhaus aesthetics.

Aisle&Lens

Branding / Logo Design

The branding project for 'Aisle & Lens,' a film and theater organization in the Bronx, NY, was developed in collaboration with the client, who owns the organization. It focuses on logo design and its applications, effectively showcasing the brand's identity.

AltiAir

Branding / Packaging Design

The AltiAir project develops a brand offering a unique product: bottled air from the world's most iconic mountains. It features a distinct logomark that visually encapsulates a mountain, sunrise, and ground, complemented by a unique color palette inspired by the natural hues of the mountain regions and the countries where these peaks are located.

Bodega

Brading

The branding for this NYC bodega blends 19th-century Hispanic influences with modern neon flair, creating a vibrant identity that appeals to diverse demographics. The design uses timeless typography and bright colors to emphasize the store as a cultural hub, reflecting New York’s dynamic evolution.

Beam

Branding / Identity System

The project 'Beam' is a rebranding initiative for a home goods store in Brooklyn, New York. While retaining the store's unique original brand identity, the project seamlessly integrates a new aesthetic to strengthen the brand identity.

Hang-It-All

Type Design

"Hang-It-All" is a type design project inspired by the Bauhaus wall-rack, Hang It All. The letters adhere to consistent rules that are connected to the shape of the original item, resulting in a unique display typeface.